Recently a friend asked me if social media marketing might help her struggling convenience services company; a business which saw a large decline in recent years.
Yikes!
To complicate matters, she had almost no budget for advertising and a strict franchise agreement that prohibited using the brand identity creatively. Closing the doors seemed inevitable.
Twitter to rescue.
After opening a Twitter account, we began to scan for potential local clients who would be interested in her services based on their tweets and location.
Reading through their various discussions, we both began to understand the market better and discovered common buyer needs that were not being addressed by the industry.
Very soon we had compiled a list of targeted followers and developed an online niche community made up of localized Twitter users.
After only two weeks, she is now getting calls about her services and has already secured two new contracts directly from those online followers, which amount to a 16% increase in her total yearly revenue.
The fact is, business is about relationships, which makes social media the perfect platform to develop those interactions.
When social media is done right, it allows businesses to do what neither broadcast, print and ‘old media’ could never do. That is be ‘social’.
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